HoundBeam

HoundBeam

Project Overview

We developed the brand and label designs for HoundBeam, Chaldean Estate’s sustainable dog chew product. Our aim was to capture the sophistication and playfulness desired by the client. Made from durable hornbeam wood from the Estate’s woodland, HoundBeam is a natural and safe choice for pet owners.

 Services Provided

We were responsible for designing a new brand identity, label designs and online shop for the product. Available in three sizes, each design is colour-coded for easy identification, ensuring the selection of the correct chew for different dog sizes.

 The Outcome

This design features a wood texture overlay within the dog silhouette, complemented by a Chaldean Map illustration, showcasing its connection to the estate and its natural essence. The wood texture is subtly echoed throughout, appearing on the tag’s interior and becoming a key feature with hand-drawn line textures used across the branding. The back design is simplified for a cleaner look, creating a balance with the detailed front and providing space for the “Grown in Britain” logo. This visual language transitions seamlessly to the website, adapting all assets to enhance each layout, and successfully promoting the natural dog chew product.