8 Problems Graphic Designers Solve
Quite often Designers are seen as people who make things pretty, but did you know that designers are actually problem solvers by nature. Their solutions to the brief normally entangles a much deeper message and meaning than just being visually appealing. Here are 8 problems graphic designers solve.
A lot of companies underestimate the importance of having a strong brand, which leads to companies cutting corners, and not spending enough time or money on strong branding. Without memorable branding that is target audience appealing, customers are unlikely to remember you or become a regular consumer of your services or products. This creates problems in branding and message in the future. Investing in branding by hiring a professional graphic designer is important as they will strike the right imagery for your company, as well as communicate you message to the right target market. After all, your brand is there to make your company memorable, so why not do it right?
We all know how important first impressions are! And seeing as your branding is normally the first thing people will see, you want to get it right. Whether it be on your website, social media or marketing material your branding is what's representing you in the world both online and offline. Getting your branding wrong by targeting the wrong audience or having a logo that has been hap dashed together can make you not look like a professional company and/or can led to you targeting the completely wrong audience. This can have devastating effects on your business, due to potential customers and clients not thinking you are suitable for their needs or just not taking you seriously, which can lead to missed opportunities and lost revenue.
When graphic design is good and your branding is strong it connects with your target audience and ultimately coverts to leads and new business. Design is more than just being visually pleasing, it needs to relate and connect with your audience on a deeper level than just being pretty. It needs to convey your business quickly and effective so it entices visitors to take action, by spending longer on your website, submitting information and getting in contact/purchasing your products/services.
A great logo and thoughtful design can tell the story about your business—about what you do, what your product or service is and how a consumer can interact with it. A picture really is worth a thousand words, so people should be able to look at your logo and immediately have a sense for what your business does. The function of the logo, how it interacts with the consumer normally plays a bigger part in the development of the branding then the aesthetics. The message and story is developed first with making it appealing to your target audience taking a back seat. Making it visually appealing is definitely important, but if you don't create that connection with your audience you could have the prettiest logo in the world but no leads.
A great graphic designer can get in your head, understand the company, your morals, your target audience, what you stand for and what you are all about and take your message and ideas and make it into a reality. Being able to visualise what the customer is thinking is a very important aspect of creating great design, which is why a good designer will build a strong working relationship with their client and ask a lot of questions to make sure the brief is answered.
Being the problem solvers that we are, designers need to be able to come up with multiple solutions that all answer the brief and create the right message to the clients target audience. This is where the aesthetics come in, once you have found a solution that portrays the right message to the audience it's then time to make it visually appealing. This can be quite subjective and what the designer might like the client may not, so it's about finding the balance that works for the client whilst still strongly communicating the right message and creating the right ambience for their target audience.
When it comes to the business world, businesses can face stiff competition and in particular smaller companies face the challenge of standing out from the crowd, so having a strong brand and great graphic design can really help distinguish your company and set you apart. Good graphic designers will research your competitors and analyse trends within the sector of your business, to allow them to create a brand that is as unique as your business is.
It happens to the best of us. Sometimes you just need a new look, the business may have taken a new direction or you may feel that your branding needs a bit of a face lift as it's looking a bit outdated. Designers have the skills and knowledge to take your old branding and give it a complete revamp whilst still feeling like your business. People don't like change and giving your design a completely new look that is miles away from your old branding will unsettle existing customers and clients. A great designer will take certain elements from your old branding and subtly and cleverly incorporate them into your new branding, so although you have a new look, subconsciously your customers will still connect it with you and your business.
Cheap design doesn't mean good design, and in the long run could actually cost you more money. By making the investment of hiring a good designer, yes you will have to pay a bit more, but you will be confident in your decision knowing you will have a strong branding for your company and message that will stand the test of time. Whereas if you go down the cheaper route, you may find yourself having to folk out for a rebrand 6 months, a year down the line as you realise you are losing leads and potential business due to poor branding that doesn't strongly communicate your message to your target audience.