Concessions are an integrated part of modern retail and add considerable value with little risk.
Concessions trade as an independent business from their own designated area and there are two ways these can be operated - manned or unmanned. Long-term concessions tend to trade with their own staff and till points, whereas unmanned concessions tend to operate under their own branding and are supported by merchandisers that look after and restock products.
Appetite Me consultants use their in-depth understanding and vast industry experience of food halls, garden centres, concession management and retail development to create the highest offering to meet your business needs. We offer an unbiased, professional service to best advise you of the options that will maximise turnover along with analysing the flow and profit margins of your current displays.
Through detailed analysis we can educate you on which sections are performing well and pin-point weak areas. With this data we can generate an in-depth floor plan where we can aid you to boost profit by increasing the average customer spend and profit per square foot, through optimising space and flow. Our Auto CAD drawings will allow you to see opportunities for potential new income revenues such as own brought departments, concessions and even restaurants and cafes.
Appetite Me can project manage the whole process from recommending the best retailers or solutions for space, to arranging leases, rent reviews and tenant queries and negotiations, making the whole process as simple for you as possible. Our services don’t stop after the new displays and concessions have been set up; we offer a continual package that manages the concessions year on year, by reviewing agreements, creating yearly summaries, terminations, lease renewals and relocations. You can rest assure that your offerings are reaching their highest profit potential, through well planned shopping displays and excellent complimentary concessions.
Becoming a concession
Are you a butcher, greengrocer, florist or other food and beverage artisan looking for new ways to expand your business? A concession may be the next logical step. Concessions enable businesses to promote their products and services within a retail environment. There are many benefits to partnering as a concession, from experimental marketing and research, to new product launches, and ultimately promoting your business to a larger number of potential customers in a lucrative alternative outlet to the struggling high street.
With little to no capital expense, a concession would be a low-risk venture for your business as the only financial commitment required is rent and a small negotiable sales commission. All equipment needed is purchased and maintained by the host centre so you are effectively gaining another shop for minimal set-up cost.
Our clients want to offer their customers the very best offerings possible, so there is the potential that the host retailer may source supplies for other outlets (cafes and restaurants etc) through you. Thus creating further potential income revenues where you will support multiple decks which in turn will generate more sales.
There are two options to running a concession; sell directly to the customer, or simply stock the concession with your products. The latter will involve sales going through the retailer’s EPoS system. An EPoS system provides detailed reporting not just for marketing and accounting purposes, but also providing invaluable insights enabling you to plan your displays effectively for your customers’ needs, resulting in greater profit margins.
Using your expertise and experience in a concession not only takes advantage of substantial financial incentives but also increases your exposure to potential customers with little risk to your core business. Appetite Me offer ongoing support to both retailers and concessions, from setting up social media platforms, providing branding and marketing materials to advising on your display layout. You can be confident that you have a team of professionals on hand to help you and your business.